BRANDING & MARKETING

"Your brand is not what
you tell them it is...
It is what they tell each other it is."
Sharoen Moncriffe
As a non-profit, you want people sharing your services and products with others. We call it "Getting the word out!" The best way to achieve that is by branding your non-profit.
Choosing your color scheme and logo to place on all your literature helps people to identify with your non-profit.
When you see the golden arches... You know what fast-food chain and what to expect when you get there. The same stands true with your non-profit. Your business cards, your website, your postcards, your brands... should represent your non-profit in a consistent way.

Here are a few marketing strategies:
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Social Media postings and groups
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Email Marketing
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Blogging
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Word of Mouth
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Community Events
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Website
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Leverage Influencers
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Create a great lead magnet
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Social Media Ads
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Create Affiliate Marketing Programs
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Collaborations